Hi, I'm Arjun
The Founder/Voice of DisplayZen
DisplayZen is where you come to when you want to turn your expertise and creative interests into a valuable product and build a distinctive brand.
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Get going, then get great

It’s a simple concept.

Start now. Then get better.

Here’s how ↓

Figure out your obsession

Meaning of an obsession

Obsession transcends interest or curiosity.

It signifies an all-encompassing fascination, a relentless desire to understand, create, and innovate.

It's regarded as the driving force that compels you to invest time, effort, and energy into a particular endeavor, regardless of challenges or setbacks.

Why an obsession is needed

Ever heard of “hard work beats talent”?

but what if talent works hard?

What would you do then?

That’s when an obsession is needed.

Keeps your mind focused

This goes without saying. The longer your controlled consciousness is on a certain topic, project, or goal in life, the more ideas that will arise.

This constant focus also helps you to perform ‘unconscious effort’. This essentially means that your subconscious mind will work for you.

Even when you are completely detached from your work (immersed in a different field), your subconscious mind makes connections between these two. And works for you.

And my personal opinion → Obsession beats talent… by a lot.

How to find what you love - the ikigai formula

Ikigai is a Japanese concept to help you find your reason of being.

  1. Passion: Delve into your interests, hobbies, and activities that provide immense joy and satisfaction. Take note of experiences where time seems to fade away, and you're fully engaged.
  2. Profession: Reflect on your innate skills and acquired expertise. Identify your strengths, talents, and areas where you naturally excel.
  3. Mission: Examine the global challenges or societal needs that resonate deeply with you. Consider how your passion and skills can be channeled to contribute meaningfully to solving these issues.
  4. Vocation: Explore potential career paths, entrepreneurial ventures, or industries where your passion, skills, and mission can translate into sustainable livelihoods.

Discovering your Ikigai involves navigating the intersections of these elements:

  • Passion + Profession: Mastery and a promising career trajectory.
  • Profession + Mission: Alignment with a purposeful vocation.
  • Mission + Vocation: Addressing significant global needs with tangible impact.
  • Vocation + Passion: Achieving both financial success and personal fulfillment.
  • Passion + Profession + Mission: The pinnacle of Ikigai, a space of deep and meaningful fulfillment.

It's essential to recognize that finding your Ikigai is a profound journey of self-discovery and self-awareness. It might require patience, experimentation, and continuous introspection, but this process of exploration is integral to your personal growth.

Get Started → Get Going → Get Great

1 - Get started

The Modern Skill Stack For Entrepreneurs

The secret to success is to pursue skills that are not taught in school.

Here are the skills you need to master in the new digital economy ↓

There are two types of skills:

  1. Meta-skills
  2. Skills

Meta-skills are skills that help you learn other skills faster.

Here’s 3 meta-skills you need to learn:

  1. Writing
  2. Communication
  3. Creative Thinking

Now, let’s break down the actual skills you need to learn.

But first, I need you to understand that in a business, there are two main aspects: Offer and Traffic.

Offer is the product/service you are trying to sell.

Traffic is the distribution. It’s how you are going to get people to see your offer. In most cases, this will be social media content.

To master offers, you need these skills:

  1. Sales: The art of persuading and convincing potential customers of the value your offer provides.
  2. Offer Creation: Crafting compelling products or services that cater to the needs and desires of your target audience.
  3. Product Creation: The process of designing, developing, and refining your offerings to meet customer expectations.
  4. Copywriting: The ability to use words strategically to captivate, engage, and influence your audience, thereby driving conversions.

To master traffic, you need these skills:

  1. Storytelling: The power to narrate engaging and relatable stories that resonate with your audience, creating emotional connections.
  2. Content Creation: The craft of producing valuable content across various mediums to attract and engage your audience.
  3. Visual Design: Creating visually appealing and impactful designs that communicates your message (visual articulation).
  4. Human Psychology: Understanding the behavioral patterns and motivations of your audience.

Let’s move on to maintenance skills.

These are skills that can be delegated. But at the start, you need to learn them.

Some of these skills include:

  1. Video editing
  2. Use of tools like webflow, figma

Essentially, these are the skills needed to run the admin and makes sure your website, products, or the softwares you use work properly.

They require the technical aspect of your brain.

Now, all you have to do is combine this skill stack to the skills you are actually teaching.

So for example, if you teach people how to learn programming:

Modern skill stack (offers and traffic) + maintenance skills + Programming + your creative interests = Irreplaceable

Your creative interests include your curiosities. This could be nature, philosophy, neuroscience or others.

Adding these creative interests into your brand will make you unique and form your niche of one.

The Socratic Method ↓

All successful entrepreneurs are lifelong students.

Commit yourself to lifelong learning. The most valuable asset you will ever have is your mind and what you put into it. –  Albert Einstein

Learning is a skill and one of the best ways to improve your learning process is by using the Socratic Method.

But first, who is Socrates?

Socrates was a Greek philosopher who sought to get to the foundations of his students' and colleagues' views by asking continual questions until a contradiction was exposed, thus proving the fallacy of the initial assumption. (credits https://www.law.uchicago.edu/socratic-method)

This became known as the Socratic Method.

So next time you come across a thought, suggestion, or any piece of content, ask yourself why, understand other viewpoints and ask questions.

The feeling of freedom

When you first get started, the first period is the most fun, riskless, and ruleless. There is very little at stake when you first start. Try as much as you can. Take on risk when you have fewer responsibilities at stake.

Experiment. Experiment. Experiment.

I can’t stress this enough. If you don’t try new things, how would you know if they’ll work or not?

Set up an environment where the decision-making happens free of the misguiding force of persuasion - Rick Rubin

This is an opportune moment to take risks and push boundaries, unencumbered by the fear of failure.

2 - Get going

Learning guiding principles

Guiding principles are important — when you first start.

You need to know what you’re getting into.

Understand how to get to your desired outcome.

The lessons in this guide will help you. I also recommend you to download the branding checklists from the navbar (they’re free). You can use them to make sure you are on track.

Executing on the skills you need to learn

Only strategy isn’t enough. Execution is needed.

A lot of people think they’re making progress when in fact, they’re just strategising.

Don’t get me wrong, strategy is important. Because poor strategy = failed execution

It’s the equivalent of building the foundation of a building.

So, what does execution mean?

Execution = Carrying out a plan

This is the period where you go full on with learning the skills you need and mastering them.

3 - Get great

Un-structuring the structured

Okay, now that you are familiar with the field, and have experience + expertise in your field.

You can start to un-structure the structured.

What do I mean by ‘Un-structure The Structured’?

I mean, forgo all the guiding principles you learned.

Start from a clean slate.

“Forget” about the competition.

“Forget” about the things you built so far.

Look at your work from fresh eyes.

If you can create anything you want (if there were no skills/money limitations), what would you create?

Write it down. Figure out a way to do that.

When you are deeply immersed in your work, you tend to develop a certain kind of blindness around it — which stops you from seeing potential possibilities/improvements.

Look from fresh eyes. As if that work wasn’t yours.

Reconstruct and rebuild.

This is the end of Phase 1.

Click the button below to enter Phase 2 ↓

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