.png)
A new product is in the works — One that is focused on implementation. But I need your help ↓
This is what we talked about so far:
Here’s the summarised outline ↓
First of all, do you have these skills?
1. Product Design (UI/UX) - to know what experience the user wants and how to make it great
2. A grasp of human psychology
3. Email Marketing - to engage users
4. Copywriting to grab attention
5. Storytelling to hold attention
6. UX Writing
7. Digital Marketing
8. Offer Creation (sales)
9. Other technical skills (can be delegated)
When it comes to creating products, crafting offers, writing the copy, and marketing the product, you need to deeply understand your customer.
Things to look for: demographics, how you acquired them, their problems, their wants, current life situation
Do you also have expertise in your industry?
P.S. You can also ask your current audience questions to see what they want or go to tools like Ahrefs to analyze what’s doing well currently.
People often underestimate how long it takes to either:
- get profitable
- raise money
What is your personal burn rate?
Can you optimize it to extend your personal runway long enough?
When you are building your own brand, you’ll need to spend money on ads, software tools, freelancers or others.
Ofcourse, you can build a brand without doing all of that, but it will take much longer to do so.
Instead of quitting your job, you can first build a side project on nights and weekends.
How much are you willing to sacrifice?
How badly do you want to achieve your goals?
Once you maybe hit 50-70% of your salary or more than your personal burn rate, you can quit your job and make up the difference (for those who want to take this seriously and if you are here, I assume you are one of them).
Why does your product exist?
How important is that problem to your customers?
How are they currently solving it?
Does the problem you are solving fall under these 3 Us?
- Urgent
- Unworkable
- Unavoidable
Remember: Will you deliver what you say? And can you?
MVP stands for a minimum viable product.
An MVP is the most basic version of a product that you can launch.
Can a user understand how to navigate and use your product?
Does your product solve the main problem?
You should make it incredibly easy + simple for your customers to recommend your product.
It’s simple. You need people to actually go through and use your product.
If not, how would people know the value of your product and recommend it to others?
My suggestion: build out an email sequence to remind people about your product and make them come back to it (for the benefits)
Bad websites destroy your credibility.
The design of your website is the first impression someone has of what you offer.
With a bad-looking website, people will not trust you as much.
Why? How can an authority in a field not be able to have a nice website?
Make it easy for your potential customers to be able to navigate your website.
Design also allows you to influence people’s behavior. You can read up on this — it’s called Gestalt Theories.
Every detail from UI, UX, and product features matters.
All of this will add up and make a huge difference for your users not just practically but also in their perception of you.
And that, my friends, is the end of Digital Authority.
I’ll leave you with one of my favourite visuals:
I talked about creativity a lot in this guide but for creativity to flourish, curiosity must be present.
To create great work, great products, generate high-signal ideas and more, you need to follow your curiosity.
Keep going.
If you don’t quit, you can’t lose.
I tried to make this guide as short as I could.
But let this guide act as a filter.
If you made it this far, you must be interested in doing great work, and thus you are already ahead of 99% of people. The fact that you're here shows your willingness to take action (a quality shared by only a few people).
The discoveries are out there, waiting to be made. Why not by you? — Paul Graham
Once again, if you found any part of this guide useful, thought-provoking, or insightful, do share it in your stories and tag me (@displayzendev) to help spread the value. I will reshare everyone who does so!
I can't thank you enough for finishing this guide!
If you want to scale your products with user-centric product design and strategy ↓
Lastly, if you have 30 seconds, would you be able to fill up this feedback form? It will be deeply appreciated ↓
P.S. Everyone who gives feedback will get a free bonus (Storytelling 101).
Cheers,
Arjun, Founder of DisplayZen